I recently read ‘If a picture paints a thousand words, how many words does a 30 second online video paint?’ In 2010, I believe that video will become more accessible to small businesses through online outlets. This will prove especially useful if y
ou are building brand reputation; you can give visitors a welcome introduction, provide product demonstrations, online training to employees, affiliates and users of products and services or use video to attract talented employees by broadcasting key messages quickly and cost effectively.
Online video is interactive, memorable, widely accessible, easy to create and highly shareable. The investment happening around video means hosting and serving methods and costs are well within the reach of even the smallest business.
The marketing possibilities are great for businesses, but it is not a substitute by any means for text. Rather, it should be used as a tool in the correct context and to provide a specific requirement. Rachel, our Head of Digital Media, is always on hand to discuss online video and digital requirements so do get in contact firstname.lastname@example.org