Vocademy Website
29.01.2010
As well as having created the identity, image art direction and naming for Vocademy, we have just finished their website too. Vocademy are a network of singing schools, responding to a revitalised interest amongst young people in finding their voice outside of formal, traditional singing classes. Television shows like X Factor, Pop Idol and Britain’s Got Talent have given people the confidence to have a go themselves at singing, either just for fun or to potentially get into the music industry.
Vocademy provide a relaxed and fun environment to show off and improve skills in pop and rock vocals, with further courses for those who decide to take their talents further, including the opportunity to sing in front of a live band.
With the target audience in mind, the website included a cool parallax effect, making the imagery appear 3 dimensional when the site is scrolled. The word parallax comes from the Greek word parallaxis meaning “alteration” and the effect refers to the difference in angle or position of two points from different views.
Website content was displayed in panels and again, as different content is selected from the navigation a parallax effect is seen in the background of the site as the panels scroll. This helps differentiate the school as something different and something new.
The photography from the shoot we art directed can be seen scattered around the site as well as some illustrative flourishes which are a key part of Vocademy’s visual identity as well as the over-sized fonts and vibrant orange.
But actions really do speak louder than words so see the site (or to book some singing classes maybe!) at Vocademy.co.uk
Tags: Interactive, web design, web development