Inspired by black and white plumbing grommet wall charts, graphic designer Caz Hildebrand created a cookbook that has broken several boundaries. Firstly, you will not find a single photograph inside, going against the grain of the current fashion for glossy, saturated cooking tomes. Instead, recipes of each pasta shape are boldly illustrated to scale and smaller pasta shapes have been arranged as dynamic patterns. The dust jacket unfolds to reveal all the pasta shapes on a single poster to salivate over.

Harking back to the illustrated cookbooks from days of old, yet with a fresh and striking reworking, its timeless qualities are making for a seemingly future classic. The book is also an excellent example of a one colour print job; economical, energetic and exquisite –a little like pasta itself!

All the recipes–which match sauces to the correct pasta shape–have been sourced by chef Jacob Kenedy, owner of London’s acclaimed Bocca Di Lupo restaurant. Whilst being a pasta geek he also gets a kick out of design. Even the wafers at his new gelateria venture, Gelupo, have been branded with the distinctive wolf logo!

Inspired by black and white plumbing grommet wall charts, graphic designer Caz Hildebrand created a cookbook that has broken several boundaries. Firstly, you will not find a single photograph inside, going against the grain of the current fashion for glossy, saturated cooking tomes. Instead, recipes of each pasta shape are boldly illustrated to scale and smaller pasta shapes have been arranged as dynamic patterns. The dust jacket unfolds to reveal all the pasta shapes on a single poster to salivate over.

::images:main:geo_pasta_495wide_330deep.jpg

Harking back to the illustrated cookbooks from days of old, yet with a fresh and striking reworking, its timeless qualities are making for a seemingly future classic.

The book is also an excellent example of a one colour print job; economical, energetic and exquisite – a little like pasta itself!

::images:main:geo_pasta_495wide_330deep_02.jpg

All the recipes–which match sauces to the correct pasta shape–have been sourced by chef Jacob Kenedy, owner of London’s acclaimed Bocca Di Lupo restaurant. Whilst being a pasta geek he also gets a kick out of design. Even the wafers at his new gelateria venture, Gelupo, have been branded with the distinctive wolf logo!

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Posted by Fran Villani, Senior Designer, VGroup

This entry was added on Friday, September 10th, 2010 and is filed under Snippets. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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