As a collaborative copywriters group, The Copy House had the words but needed help with representing themselves visually.
During our initial meetings with them, they brought along a pile of their sketchbooks, notes and scribbles that form part of their creative copywriting process and we wanted to reflect this energy and bespoke approach in their brand identity with something a little more fluid and hand rendered.
Working on your own company projects is sometimes very difficult as you are often too close to them, so we muscled in on their job [copywriting] and also came up with their new strapline–where words live–that we think sits perfectly with the new brand.
One of the issues copywriters find in promoting their services is that people are often unclear of about what a copywriter is and can offer, so we opted for an approachable font and an interchangeable suite of cheery colours to start the dialogue. As they, The Copy House, work for varied clients from website designers to lawyers, we gave them the option of customising the colour palette of the brand to appeal to these various different sectors.
The Copy House name and symbol represents a place where a collection of creative copywriters, editors, user experience buffs and scriptwriters all work under one roof and can be cherry picked from to work and collaborate on specific of copy jobs projects relevant to their expertise…. It really is a place where words live!
They also wanted something a little different, yet still cost effective for the their stationery, so we chose an unusual but inexpensive 100% recycled grey board for business cards on which the information was foil blocked in just one colour. We had a rubber stamp made for the house symbol to be applied by hand in differently coloured inks for that extra personal touch.
We are currently working on their website and other materials but hope they are already starting to feel at home with their new brand.
You can see The Copy House new branding on their Twitter page: twitter.com/thecopyhouse