Following our rebrand of CNC – an established IT support business – we designed a direct marketing piece to generate leads using an iPad giveaway as a hook. The deal is beautifully simple; sign-up for our support contract and receive an iPad to manage your account with.
Having designed their website (that works beautifully on an iPad) we featured an iPad image and a few words about the giveaway. The website naturally includes all necessary contact details, with an alert pop-up on the screen describing the offer.
To give the piece maximum thickness and rigidity we ‘duplexed’ (stuck together) two pieces of board, printing both sides and applying a high gloss laminate to the front ‘screen’ side.
The finished piece is surprisingly realistic and memorable which helps CNC’s sales team follow-up the mailer with a phone call. We’re always surprised when we turn the iPad mailer round and the screen doesn’t turn to match!