The brief was to design and build a microsite for the Field to Fork tour, to explain the journey our salad makes from a seed to your plate. The tour begins in the lettuce fields of sister company Langmead Farms, and continues to Natures Way Foods where you learn how the leaves are processed. It finishes with a testing session in their Innovation Kitchen and the creation of individual bags of salad to take home. The Tour follows the Healthy Schools curriculum.
The F2F logo was designed by VGroup in 2008, and we designed and produced items to accompany the tour. They consisted of a goody bag made out of natural jute material, which was handed to each child at the end of the tour. Inside the goody bag were printed items to inc
lude Bug ID cards with magnifying card, Field to Fork Fact Sheet, Journey Sheet and Recipe Cards.
All the characters and illustrations produced for these items come alive on the microsite using Flash animation and audio to help the children connect with the characters. The navigation throughout the site is simple and easy to use with clear bold instructions and funny and colourful characters such as the Tomato Man and the Broccoli Man. The Tour takes you on a journey and explains all the steps and procedures undertaken by NWF to provide consumers with fresh prepared salad.
At the end of the tour you are asked to take a quiz referring to information supplied throughout the tour. If you complete the quiz you will receive a packet of Cress seeds to grow at home or at school, which makes a great accompaniment to your salad.
We hope the children will enjoy the microsite as much as we’ve enjoyed making it!
Try it out here: www.field2fork.co.uk