VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

It all started with a mouse mat.

Since CNC, our lovely new client, was first established they have been sending out mouse mat calendars annually to their customers and suppliers. A simple bit of merchandise, but apt for an IT company and one that stays on their clients’ desks all year round. If their clients don’t receive a mouse mat in January they call to ask for one! See how this inspired a new direction, a new brand…

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Where can I buy frozen soybeans in Brighton? Where’s the place to stay in Koh Samui? Anyone know any good food photographers? There are some questions that search engines struggle to answer, but there is a revolutionary new search engine that has a better chance of answering those tricky questions.

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Do we still need a ‘home’ link in the top-level navigation? It is a long established custom to have a link to a website’s homepage included in the top-level navigation, but why do we do this? Is it really a good idea? And can a website work with out a home link in the top-level navigation?

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We are delighted to see that our site www.baringa.com has been listed in a collection of ‘the best grid-based designs’ over at grid-based.com. The site was designed on a ten column grid giving the site structure and allowing use of plentiful white space. And while there we also spotted that our own vgroup.com is listed by Grid-based.com too!

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It looks like the Next Big Thing could be the ability to stick a barcode on an object and then upload content that can be accessed by scanning the barcode. But will knowing the story of an object actually be useful in the real world? Read on to discover a whole host of really rather handy applications of this new technology.

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