VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

Out with the old and in with the new…is something we all say at the beginning of each year, but for our client Capex, this is exactly what has happened albeit a month early! VGroup have refreshed Capex’ visual identity designed and built a new website and updated their printed literature all in time for 2010.

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Sometimes I design by numbers. Well, one number to be precise. 1.6180339887…
Strange? Not so, people have been using this number in mathematics, geometry, architecture, design, photography, art and music since the ancient Greeks, perhaps even before that. But why is it so popular, what does it mean, and how can a number help to design successful communications?

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VGroup are pleased to have been chosen to work with Capex Interiors to design and build their website, design and layout their company brochure and other marketing collateral. Inspired office design specialists Capex Interiors have reached a stage where they need to make sure that all of their media conveys all of their USP’s to existing and new clients.

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Typography and typefaces are such an important part of your brand, but using them online has to date been very limited. The future of typography on the web though is starting to look brighter with the launch of the latest versions of the Firefox and Safari web browsers and the @font-face CSS support.

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VGroup Interactive are passionate about great information architecture when it comes to websites, and this is a key part of our methodology. So when planning a new suite of websites as part of the recent Archer-Hoblin Group rebrand, we enjoyed the similarities between both the architecture that we do, and the architecture that Archer-Hoblin do.

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