VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

It all started with a mouse mat.

Since CNC, our lovely new client, was first established they have been sending out mouse mat calendars annually to their customers and suppliers. A simple bit of merchandise, but apt for an IT company and one that stays on their clients’ desks all year round. If their clients don’t receive a mouse mat in January they call to ask for one! See how this inspired a new direction, a new brand…

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Do we still need a ‘home’ link in the top-level navigation? It is a long established custom to have a link to a website’s homepage included in the top-level navigation, but why do we do this? Is it really a good idea? And can a website work with out a home link in the top-level navigation?

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We are delighted to see that our site www.baringa.com has been listed in a collection of ‘the best grid-based designs’ over at grid-based.com. The site was designed on a ten column grid giving the site structure and allowing use of plentiful white space. And while there we also spotted that our own vgroup.com is listed by Grid-based.com too!

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We have just designed and build a new website for Vocademy, a network of singing schools that breaks the mould of conventional voice lessons. With the young age of the target audience in mind, we created a vibrant and fun site that will hopefully help people find their voice.

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Out with the old and in with the new…is something we all say at the beginning of each year, but for our client Capex, this is exactly what has happened albeit a month early! VGroup have refreshed Capex’ visual identity designed and built a new website and updated their printed literature all in time for 2010.

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