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My friend’s band
24 August 2011
This summer Bulmers have made an impact both with strong advertising and Social Media campaigns to help provoke brand awareness and advertise the launch of a new product: No17 cider. You may have seen the advert on TV or taken part in a wide array of interesting social experiments across the county to get people talking.
Virtual store – 130% sales increase
28 July 2011
Since I first wrote about QR Codes here, public awareness seems to have grown about these nifty shortcuts to information for Smartphone users, but I haven’t seen many uses that make me think ‘wow’. But Tesco’s innovative use of them to solve a business problem is exemplary.
QR Codes
12 April 2011
Quick Response (QR) codes are popular in Japan, and are starting to gain acceptance in europe and the US. Have you seen these little squares of black and white pixels and wondered what they are for? This article explains what they are, gives you a couple to try out and highlights their marketing potential.
Finding the human answer
21 September 2010
Where can I buy frozen soybeans in Brighton? Where’s the place to stay in Koh Samui? Anyone know any good food photographers? There are some questions that search engines struggle to answer, but there is a revolutionary new search engine that has a better chance of answering those tricky questions.
Is It Hip To Be Foursquare?
15 April 2010
Location-based Social Media is big and getting bigger. With a large proportion of us walking around with GPS enabled mobile devices, location-based applications were bound to take off. Foursquare seems to be the user app of choice in this area and has been labelled the next Twitter.
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