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Designs for animal life
25 August 2011
I recently read an article about the rebranding of Chester zoo by Manchester based agency ‘Music’. They have created a bespoke hand drawn font for the new identity in conjunction with illustrator Adam Hayes. There is a primary face in 4 weights for flexibility and a secondary face playfully incorporating animal themed quirks.
New brand inspires business
08 February 2011
It all started with a mouse mat.
Since CNC, our lovely new client, was first established they have been sending out mouse mat calendars annually to their customers and suppliers. A simple bit of merchandise, but apt for an IT company and one that stays on their clients’ desks all year round. If their clients don’t receive a mouse mat in January they call to ask for one! See how this inspired a new direction, a new brand…
Pantone Plus colour matching system
26 May 2010
The Pantone matching system has been around now for almost 50 years, setting standards in colour production the world over. This month saw the release of the Pantone Plus Series which comprises of 566 new colours, a revised chromatic colour flow, and a set of digital tools.
Out with the old, in with the new
23 December 2009
Out with the old and in with the new…is something we all say at the beginning of each year, but for our client Capex, this is exactly what has happened albeit a month early! VGroup have refreshed Capex’ visual identity designed and built a new website and updated their printed literature all in time for 2010.
Long live print!
30 September 2009
From beautiful brochures to simple post cards, printed literature is core to most businesses’ marketing communications. Despite the flexibility and convenience of the internet, it is still vital to get your message into the hands of prospective clients in an attractive and functional format. Take a look at some of our printed literature here…
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