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CSR: The bigger picture
01 September 2011
Many companies have a few Corporate Social Responsibility (CSR) projects in place, from a simple cycle to work or recycling scheme, but what happens when these CSR schemes grow in scale, meaning and importance, forming a larger part of your brand values and attitude?
Designs for animal life
25 August 2011
I recently read an article about the rebranding of Chester zoo by Manchester based agency ‘Music’. They have created a bespoke hand drawn font for the new identity in conjunction with illustrator Adam Hayes. There is a primary face in 4 weights for flexibility and a secondary face playfully incorporating animal themed quirks.
It is big, and it is clever
19 May 2011
Despite the digital revolution, it seems there is still a place for big and bold physical graphics. In situ in towns and cities around the world advertisers are still looking at innovative ways of using billboards and large scale outdoor graphics to maximum effect. They are a powerful tool – A commuter for example would see the same billboard everyday for the lifespan of a campaign, and of course it would also be seen by the stream of passers by.
New brand inspires business
08 February 2011
It all started with a mouse mat.
Since CNC, our lovely new client, was first established they have been sending out mouse mat calendars annually to their customers and suppliers. A simple bit of merchandise, but apt for an IT company and one that stays on their clients’ desks all year round. If their clients don’t receive a mouse mat in January they call to ask for one! See how this inspired a new direction, a new brand…
Letraset books
09 November 2010
Following on from the Printed Inspiration article posted in August, here’s another couple of books we have kicking about in the studio that we often reference, influencing our output. This month we’ll show you some of the older books that we still keep around; old Letraset catalogues from the early 1980s!
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