When commissioned to build a new website for the freshly rebranded Natures Way Foods, we jumped at the chance to get creative with the ‘nature’ element of their business, and play on the fact that they grow and distribute fresh produce all year round.
When Natures Way Foods commissioned VGroup to create a stronger brand identity to reflect their growing business, it was a natural progression. Following VGroup’s rebranding work for other companies in the Langmead Group, the new NWF identity brings the brand in line with the “family” or “suite” of identities created for Langmead Farms and Wild Rocket Foods.
As part of Natures Way Foods’ CSR programme, we have been working with them to create a ‘Field to Fork’ initiative to enhance the profile of Natures Way Foods in the local community. Field to Fork is aimed at school children aged 7 to 14 years old and local schools will be invited for tours around NWF’s fields and factory.
Naturo is part of the Langmead Group family of brands. It’s the brand of choice for customers who are looking for a salad or fruit product that offers good quality and freshness, great value for money and a broad offering of range. VGroup have refreshed the Naturo logo and produced a new range of fruit packaging which is now on sale in Morrisons.