VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

VGroup are pleased to have been chosen to work with Capex Interiors to design and build their website, design and layout their company brochure and other marketing collateral. Inspired office design specialists Capex Interiors have reached a stage where they need to make sure that all of their media conveys all of their USP’s to existing and new clients.

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Starbucks, possibly one of the most recognised global brands, is taking the unusual step of removing their brand from stores in a trial to reconnect with their consumers and secure their future success. Has overlooking their brand cost them too much and is it a case of too little too late?

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The last few months have been exciting times here at VGroup towers, and not just becasue we’ve been extremely busy working on new projects but also that we’ve seen the launch of our advertising campaign for Deadsea Healthcare. The campaign hit the national press alongside other publications such as GQ, Men’s Health and Grazia over [...]

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So you’ve got a halfway decent website. It does the job – it tells people what you do, where you are and how they can get in touch with you. But how hard does it work at actually generating leads and converting visitors to customers?

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How companies and brands communicate to their markets is becoming the primary means of differentiation today. Never, in fact, has effective communication been more important in business. And it has increased the pressure within companies to establish environments and attitudes that support the success of creative endeavours, internally and externally. More often than not, companies that value design and their brand lead the pack.

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