VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

It all started with a mouse mat.

Since CNC, our lovely new client, was first established they have been sending out mouse mat calendars annually to their customers and suppliers. A simple bit of merchandise, but apt for an IT company and one that stays on their clients’ desks all year round. If their clients don’t receive a mouse mat in January they call to ask for one! See how this inspired a new direction, a new brand…

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Consistency has been one of the mainstays of branding for longer than it has been called branding because it builds trust, recognition and efficiency. But with an ever-increasing array of channels and localities, and increased awareness of transient customer preferences should brands now be more flexible?

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Location-based Social Media is big and getting bigger. With a large proportion of us walking around with GPS enabled mobile devices, location-based applications were bound to take off. Foursquare seems to be the user app of choice in this area and has been labelled the next Twitter.

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Out with the old and in with the new…is something we all say at the beginning of each year, but for our client Capex, this is exactly what has happened albeit a month early! VGroup have refreshed Capex’ visual identity designed and built a new website and updated their printed literature all in time for 2010.

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VGroup are pleased to have been chosen to work with Capex Interiors to design and build their website, design and layout their company brochure and other marketing collateral. Inspired office design specialists Capex Interiors have reached a stage where they need to make sure that all of their media conveys all of their USP’s to existing and new clients.

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