So you’ve got a halfway decent website. It does the job - it tells people what you do, where you are and how they can get in touch with you. But how hard does it work at actually generating leads and converting visitors to customers?
How companies and brands communicate to their markets is becoming the primary means of differentiation today. Never, in fact, has effective communication been more important in business. And it has increased the pressure within companies to establish environments and attitudes that support the success of creative endeavours, internally and externally. More often than not, companies that value design and their brand lead the pack.