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How creative thinking can change things for the better
12 March 2012
Using creative ideas to change behaviours is what brand designers do every day right. But this video is an example of how (by making it fun) you can really make a difference to people’s lives.
Fitting Music for Fashion
07 November 2011
The powerful link between music and fashion has been cleverly explored in this award winning campaign promoting a Singapore based online music store. When clothes are tried on, the fitting room automatically plays music that suits the garment, tells the shopper about the music, and allows them to purchase it online.
Ace Branding
12 July 2011
Sport and advertising have been team mates for a long time. There is a thriving reciprocal dynamic there – products gain massive exposure through sponsoring events which can have huge exposure – from the biggest; for example the football world cup final which attracts viewers amounting to 715 million.
Gender neutral beer
01 June 2011
Beer. It’s a man thing. But women make up 25% of the beer market despite beer marketing being very male oriented. Carlsberg are the first to positively change the way they are marketing beer, not just with ads, or design, but with a whole new product.
It is big, and it is clever
19 May 2011
Despite the digital revolution, it seems there is still a place for big and bold physical graphics. In situ in towns and cities around the world advertisers are still looking at innovative ways of using billboards and large scale outdoor graphics to maximum effect. They are a powerful tool – A commuter for example would see the same billboard everyday for the lifespan of a campaign, and of course it would also be seen by the stream of passers by.
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