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Fitting Music for Fashion
07 November 2011
The powerful link between music and fashion has been cleverly explored in this award winning campaign promoting a Singapore based online music store. When clothes are tried on, the fitting room automatically plays music that suits the garment, tells the shopper about the music, and allows them to purchase it online.
Ace Branding
12 July 2011
Sport and advertising have been team mates for a long time. There is a thriving reciprocal dynamic there – products gain massive exposure through sponsoring events which can have huge exposure – from the biggest; for example the football world cup final which attracts viewers amounting to 715 million.
Gender neutral beer
01 June 2011
Beer. It’s a man thing. But women make up 25% of the beer market despite beer marketing being very male oriented. Carlsberg are the first to positively change the way they are marketing beer, not just with ads, or design, but with a whole new product.
It is big, and it is clever
19 May 2011
Despite the digital revolution, it seems there is still a place for big and bold physical graphics. In situ in towns and cities around the world advertisers are still looking at innovative ways of using billboards and large scale outdoor graphics to maximum effect. They are a powerful tool – A commuter for example would see the same billboard everyday for the lifespan of a campaign, and of course it would also be seen by the stream of passers by.
QR Codes
12 April 2011
Quick Response (QR) codes are popular in Japan, and are starting to gain acceptance in europe and the US. Have you seen these little squares of black and white pixels and wondered what they are for? This article explains what they are, gives you a couple to try out and highlights their marketing potential.
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