VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

There’s something brewing over at Starbucks HQ. And it’s not just the coffee. To celebrate its upcoming 40th anniversary Starbucks have launched a new logo set to be rolled out across its stores in March.

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Consistency has been one of the mainstays of branding for longer than it has been called branding because it builds trust, recognition and efficiency. But with an ever-increasing array of channels and localities, and increased awareness of transient customer preferences should brands now be more flexible?

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An info graphic that I saw recently really got me thinking about how powerful colour really has become. In the digital world that currently surrounds us, our retinas are constantly filled with colour, from brand logos and packaging to digital and print advertising, but which colours are really the most powerful?

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Once again the power of social media has forced a high street retailer Gap to ditch their new logo just days after it was launched. You may have read this news article last week but for those of you who missed it, Gap received thousands of comments online from disgruntled customers who were shocked at what they saw – see the logo

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“Evolution not revolution” is a term we often hear from clients when they want to retain a degree of brand equity in their logo, but have realised that it’s looking dated and needs a re-fresh. When SALIX (a firm of bio-engineers) came to us, they realised that perceptions of the business needed to change and with it their visual identity.

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