VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

Do we still need a ‘home’ link in the top-level navigation? It is a long established custom to have a link to a website’s homepage included in the top-level navigation, but why do we do this? Is it really a good idea? And can a website work with out a home link in the top-level navigation?

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“Evolution not revolution” is a term we often hear from clients when they want to retain a degree of brand equity in their logo, but have realised that it’s looking dated and needs a re-fresh. When SALIX (a firm of bio-engineers) came to us, they realised that perceptions of the business needed to change and with it their visual identity.

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We are delighted to see that our site www.baringa.com has been listed in a collection of ‘the best grid-based designs’ over at grid-based.com. The site was designed on a ten column grid giving the site structure and allowing use of plentiful white space. And while there we also spotted that our own vgroup.com is listed by Grid-based.com too!

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It looks like the Next Big Thing could be the ability to stick a barcode on an object and then upload content that can be accessed by scanning the barcode. But will knowing the story of an object actually be useful in the real world? Read on to discover a whole host of really rather handy applications of this new technology.

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A key web trend for 2010 is online video, and websites are increasingly adding video to sell products and services and build brand reputation. With broadband now at 67% penetration in the UK, online video is a viable and accessible technology to a significant audience. Online shoppers watched 40% more online retail videos last year. Keep your eyes peeled…

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