VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

Microsoft has announced that IE is to start automatic upgrades across Windows XP, Windows Vista, and Windows 7. It’s brilliant news. Users will be automatically updated to the latest version of IE for their version of Windows (IE8 on XP, IE9 on Vista and 7) ensuring that they will be experiencing the web at it’s best.

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For some reason business-to-business (b2b) customers are often treated differently to business-to-consumers (b2c). The way services are presented to business customers tends to lack the finesse of consumer-focused services. The user experience for business customers seems to have lost out to productivity and profitability, but I think it’s time for a change.

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The powerful link between music and fashion has been cleverly explored in this award winning campaign promoting a Singapore based online music store. When clothes are tried on, the fitting room automatically plays music that suits the garment, tells the shopper about the music, and allows them to purchase it online.

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Where can I buy frozen soybeans in Brighton? Where’s the place to stay in Koh Samui? Anyone know any good food photographers? There are some questions that search engines struggle to answer, but there is a revolutionary new search engine that has a better chance of answering those tricky questions.

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Do we still need a ‘home’ link in the top-level navigation? It is a long established custom to have a link to a website’s homepage included in the top-level navigation, but why do we do this? Is it really a good idea? And can a website work with out a home link in the top-level navigation?

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