VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

Natures Way Foods is one of the most innovative and advanced fresh produce companies in the UK. They asked VGroup to devise a new recruitment campaign to attract over 200 people to work within their fast growing organisation. Our ‘fresh start’ concept is all about stand out and simplicity. Using the yellow circle from their logo it communicates instantly and captures the spirit and hope offered in a career move to NWF. The concept has been applied to a feast of deliverables – take a look inside…

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Ever since I was lucky enough to spend some time in Italy I have admired the Italian approach to food packaging. Even the most modest of bakers, packages everything up in their ‘house’ wrapping which tends to be tissue or wrapping paper emblazoned with their family business name. Often it will be purely functional; perhaps a little dated and produced on an inexpensive (yet charming) waxy paper or more decadent; gold print on vibrant blue. There is something unknowing about the design and there in, for me, lies its charm.

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An info graphic that I saw recently really got me thinking about how powerful colour really has become. In the digital world that currently surrounds us, our retinas are constantly filled with colour, from brand logos and packaging to digital and print advertising, but which colours are really the most powerful?

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Following on from the Printed Inspiration article posted in August, here’s another couple of books we have kicking about in the studio that we often reference, influencing our output. This month we’ll show you some of the older books that we still keep around; old Letraset catalogues from the early 1980s!

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Upping sticks and moving offices is always tricky for anyone but when it comes to planning a space for a creative agency it takes on a whole new level. Having just gone through this ourselves we’ve had time to think and reflect on what made a good creative space for us.

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