VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

Colour is something that we all communicate with everyday, whether it’s matching clothing, what car you drive or just how it makes you feel. Did you know that colour is gender specific? Thich may answer some questions within each and every office and household, here are some findings…

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It all started with a mouse mat.

Since CNC, our lovely new client, was first established they have been sending out mouse mat calendars annually to their customers and suppliers. A simple bit of merchandise, but apt for an IT company and one that stays on their clients’ desks all year round. If their clients don’t receive a mouse mat in January they call to ask for one! See how this inspired a new direction, a new brand…

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There’s something brewing over at Starbucks HQ. And it’s not just the coffee. To celebrate its upcoming 40th anniversary Starbucks have launched a new logo set to be rolled out across its stores in March.

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Consistency has been one of the mainstays of branding for longer than it has been called branding because it builds trust, recognition and efficiency. But with an ever-increasing array of channels and localities, and increased awareness of transient customer preferences should brands now be more flexible?

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Natures Way Foods is one of the most innovative and advanced fresh produce companies in the UK. They asked VGroup to devise a new recruitment campaign to attract over 200 people to work within their fast growing organisation. Our ‘fresh start’ concept is all about stand out and simplicity. Using the yellow circle from their logo it communicates instantly and captures the spirit and hope offered in a career move to NWF. The concept has been applied to a feast of deliverables – take a look inside…

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