VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

The Pantone matching system has been around now for almost 50 years, setting standards in colour production the world over. This month saw the release of the Pantone Plus Series which comprises of 566 new colours, a revised chromatic colour flow, and a set of digital tools.

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Natures Way Foods are taking their marketing team on a field trip to the famous Rungis Market in Paris in order to stimulate their senses and energise them around fresh produce. VGroup were asked to “…pull something together that is fun and is energising and will excite the team…”

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“Evolution not revolution” is a term we often hear from clients when they want to retain a degree of brand equity in their logo, but have realised that it’s looking dated and needs a re-fresh. When SALIX (a firm of bio-engineers) came to us, they realised that perceptions of the business needed to change and with it their visual identity.

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Onomatopoeia was today’s word of the day on www.visualthesaurus.com. hiccup, zoom, bang, beep, splash. I love words that sound like their meaning. quack, bark, roar, meow, whoop. Why am I writing about this? Well, it is relevant to marketing and design; onomatopoeia has been used in advertising lots over the years

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I promised myself that this year I would visit more of our wonderful and interesting museums that are on offer to us in London. Whilst browsing the web I came across The Geffrye Museum London, it shows the changing style of the English domestic interior in a series of period rooms from 1600 to the present day.

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