VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

It’s been lovely to see the resurgence of paper craft in design, particularly in the commercial, advertising, television and editorial fields of late. Often incorporated with digital design elements and even film, paper craft has been positively embraced as a bona fide aesthetic for modern design.

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For some reason business-to-business (b2b) customers are often treated differently to business-to-consumers (b2c). The way services are presented to business customers tends to lack the finesse of consumer-focused services. The user experience for business customers seems to have lost out to productivity and profitability, but I think it’s time for a change.

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Corven is an integrated group of businesses all focused on creating value through strategic change.
The business is composed of three divisions; Corven Consulting, Corven Ventures and Corven Networks. Working with FTSE 100 and Fortune 500 companies as well as with central government departments, in Europe and North America, dynamic growth led them to reappraise their brand and communications. VGroup’s appointment, following a credentials pitch, has resulted in a cohesive and integrated look to their communications. See the transformation

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I recently read an article about the rebranding of Chester zoo by Manchester based agency ‘Music’. They have created a bespoke hand drawn font for the new identity in conjunction with illustrator Adam Hayes. There is a primary face in 4 weights for flexibility and a secondary face playfully incorporating animal themed quirks.

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Sport and advertising have been team mates for a long time. There is a thriving reciprocal dynamic there – products gain massive exposure through sponsoring events which can have huge exposure – from the biggest; for example the football world cup final which attracts viewers amounting to 715 million.

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