Onomatopoeia was today’s word of the day on www.visualthesaurus.com. hiccup, zoom, bang, beep, splash. I love words that sound like their meaning. quack, bark, roar, meow, whoop. Why am I writing about this? Well, it is relevant to marketing and design; onomatopoeia has been used in advertising lots over the years
I promised myself that this year I would visit more of our wonderful and interesting museums that are on offer to us in London. Whilst browsing the web I came across The Geffrye Museum London, it shows the changing style of the English domestic interior in a series of period rooms from 1600 to the present day.
Out with the old and in with the new…is something we all say at the beginning of each year, but for our client Capex, this is exactly what has happened albeit a month early! VGroup have refreshed Capex’ visual identity designed and built a new website and updated their printed literature all in time for 2010.
Back to the drawing board, form follows function, less is more.
All common prevalent sayings in design circles and well used in the wider world, but where do they come from, what do they really mean, and are they still relevant?
Sometimes I design by numbers. Well, one number to be precise. 1.6180339887…
Strange? Not so, people have been using this number in mathematics, geometry, architecture, design, photography, art and music since the ancient Greeks, perhaps even before that. But why is it so popular, what does it mean, and how can a number help to design successful communications?