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How hard is your brochure working?

21 May 2010

A new company brochure is a marketing tool that every businesses should have, and will at some point need to be reviewed, e.g. when rebranding or adding to your company offerings. None the less, it can be a daunting prospect when you are asked to supply brochure content to VGroup… here are some tips to help you with the process

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Whoop, bang, splash, beep!

05 February 2010

Onomatopoeia was today’s word of the day on www.visualthesaurus.com. hiccup, zoom, bang, beep, splash. I love words that sound like their meaning. quack, bark, roar, meow, whoop. Why am I writing about this? Well, it is relevant to marketing and design; onomatopoeia has been used in advertising lots over the years

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A word about copywriting

30 June 2009

They say a picture is worth a thousand words, but a thousand words can say a whole lot too! Words can strengthen your brand and increase your profitability, or do you no favours at all. Good copywriting communicates the perfect message with the perfect words, in a tone suitable for the target. Enough reasons to spent budget on copywriting, but there’s more…

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