VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

Despite the digital revolution, it seems there is still a place for big and bold physical graphics. In situ in towns and cities around the world advertisers are still looking at innovative ways of using billboards and large scale outdoor graphics to maximum effect. They are a powerful tool – A commuter for example would see the same billboard everyday for the lifespan of a campaign, and of course it would also be seen by the stream of passers by.

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Net-a-Porter has been a breakthrough success and is a benchmark for high-end online retail. Launched in March 2000 amidst the dotcom bust, it has succeeded where others (for example Boo.com) have failed. The Financial Times were quoted as saying “Net-a-Porter is doing exactly what most observers have always believed couldn’t be done; it is selling cutting-edge fashion over the web.” And selling it is; from its inception, Net-a-Porter has grown from three people to over 1000. Spanning four continents and with a turnover of more than 120million. Currently the most expensive item on the site is an Alexander McQueen cape, a snip at £28,660.

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Acquisition or merger, refresh or start-up; VGroup use the opportunities presented by key events in your business cycle to create powerful corporate identities; from logos through to communications and guidelines. As part of our ‘Be Inspired’ series we’re showcasing a selection of logos we’ve designed – which one do you think works best?

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It all started with a mouse mat.

Since CNC, our lovely new client, was first established they have been sending out mouse mat calendars annually to their customers and suppliers. A simple bit of merchandise, but apt for an IT company and one that stays on their clients’ desks all year round. If their clients don’t receive a mouse mat in January they call to ask for one! See how this inspired a new direction, a new brand…

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There’s something brewing over at Starbucks HQ. And it’s not just the coffee. To celebrate its upcoming 40th anniversary Starbucks have launched a new logo set to be rolled out across its stores in March.

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