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Ace Branding

12 July 2011

Sport and advertising have been team mates for a long time. There is a thriving reciprocal dynamic there – products gain massive exposure through sponsoring events which can have huge exposure – from the biggest; for example the football world cup final which attracts viewers amounting to 715 million.

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Fast track 100 consultancy rebrands

12 July 2011

LOC Consulting, the only management consultancy firm to be listed in the Sunday Times Fast Track top 100 in 2010, commissioned VGroup to refresh its brand identity following a four-way pitch. We’ve transformed their logo and communications, giving them a platform from which they can position themselves in their next phase of growth. See the transformation >>

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Gender neutral beer

01 June 2011

Beer. It’s a man thing. But women make up 25% of the beer market despite beer marketing being very male oriented. Carlsberg are the first to positively change the way they are marketing beer, not just with ads, or design, but with a whole new product.

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Less is a bore*

01 June 2011

Supergraphics–or huge environmental graphics–are probably as far as you can push design to delight, dazzle or even disorientate. Whatever feeling they conjure, you can be sure they create a reaction.

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Brand Capital

19 May 2011

MXC Capital is an investment company, and a consultancy. MXC’s proposition is to work with clients to identify acquisition and disposal opportunities as well as provide corporate consultancy on all aspects of business management. MXC Capital approached VGroup with a brief to brand them in a way that reflected both the financial and the consultancy aspects of their business…

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