VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

This month sees us adding the finishing touches to the design work for the launch of new online luxury lingerie retailer, Fox & Rose. The name reflects the personalities of the brand’s core customer; The Fox – playful, teasing, spirited, seductive. The Rose – elegant, beautiful, delicate, intriguing.

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AR is not a new idea. Back in the 1970’s Myron Krueger pioneered technologies to explore the space and interaction between human beings and computers. He established an artificial reality laboratory called Videoplace. It used projectors, video cameras, special purpose hardware, and onscreen silhouettes to place the users within an interactive environment.

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Kenos Consulting work closely with managing directors of global businesses, human resources directors and talent managers to find practical ways to implement their people plans. In launching the business Sophie Kenos approached VGroup following recommendation from Baringa Partners (previously rebranded by VGROUP in 2009), and we set to work to uncover what made them unique in the world of human capital management…find out how>>

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“Evolution not revolution” is a term we often hear from clients when they want to retain a degree of brand equity in their logo, but have realised that it’s looking dated and needs a re-fresh. When SALIX (a firm of bio-engineers) came to us, they realised that perceptions of the business needed to change and with it their visual identity.

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Maintaining your internal communications and working on your employment branding can help your company keep and attract new employees, something which will become more important as recession lifts. VGroup worked with Samsung on a fun project to attract candidates of the very highest caliber for their Research Institute; click through to see what we did and to meet Magnuss …

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