VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

This month sees us adding the finishing touches to the design work for the launch of new online luxury lingerie retailer, Fox & Rose. The name reflects the personalities of the brand’s core customer; The Fox – playful, teasing, spirited, seductive. The Rose – elegant, beautiful, delicate, intriguing.

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There is a new technical revolution evolving, taking the best out of the mass produced and custom-made. It is called mass customisation. Increasingly companies are identifying this strategic manufacturing technique as an opportunity. We find it in the cars we drive (BMW/MINI), on our feet (Nike Trainers) and in posted personalised greetings cards (Moonpig)…

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