VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

Despite the digital revolution, it seems there is still a place for big and bold physical graphics. In situ in towns and cities around the world advertisers are still looking at innovative ways of using billboards and large scale outdoor graphics to maximum effect. They are a powerful tool – A commuter for example would see the same billboard everyday for the lifespan of a campaign, and of course it would also be seen by the stream of passers by.

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Acquisition or merger, refresh or start-up; VGroup use the opportunities presented by key events in your business cycle to create powerful corporate identities; from logos through to communications and guidelines. As part of our ‘Be Inspired’ series we’re showcasing a selection of logos we’ve designed – which one do you think works best?

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Consistency has been one of the mainstays of branding for longer than it has been called branding because it builds trust, recognition and efficiency. But with an ever-increasing array of channels and localities, and increased awareness of transient customer preferences should brands now be more flexible?

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An info graphic that I saw recently really got me thinking about how powerful colour really has become. In the digital world that currently surrounds us, our retinas are constantly filled with colour, from brand logos and packaging to digital and print advertising, but which colours are really the most powerful?

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A new name and a new identity for the European leader in the production of multilingual content on demand. Populis Media have a network of 500 web properties visited by more than 18.5 million unique users every month.

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