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Ace Branding
12 July 2011
Sport and advertising have been team mates for a long time. There is a thriving reciprocal dynamic there – products gain massive exposure through sponsoring events which can have huge exposure – from the biggest; for example the football world cup final which attracts viewers amounting to 715 million.
It is big, and it is clever
19 May 2011
Despite the digital revolution, it seems there is still a place for big and bold physical graphics. In situ in towns and cities around the world advertisers are still looking at innovative ways of using billboards and large scale outdoor graphics to maximum effect. They are a powerful tool – A commuter for example would see the same billboard everyday for the lifespan of a campaign, and of course it would also be seen by the stream of passers by.
Starbucks – An evolution of the logo
27 January 2011
There’s something brewing over at Starbucks HQ. And it’s not just the coffee. To celebrate its upcoming 40th anniversary Starbucks have launched a new logo set to be rolled out across its stores in March.
Fresh Start Recruitment Campaign
06 January 2011
Natures Way Foods is one of the most innovative and advanced fresh produce companies in the UK. They asked VGroup to devise a new recruitment campaign to attract over 200 people to work within their fast growing organisation. Our ‘fresh start’ concept is all about stand out and simplicity. Using the yellow circle from their logo it communicates instantly and captures the spirit and hope offered in a career move to NWF. The concept has been applied to a feast of deliverables – take a look inside…
Food packaging, the Italian way
01 December 2010
Ever since I was lucky enough to spend some time in Italy I have admired the Italian approach to food packaging. Even the most modest of bakers, packages everything up in their ‘house’ wrapping which tends to be tissue or wrapping paper emblazoned with their family business name. Often it will be purely functional; perhaps a little dated and produced on an inexpensive (yet charming) waxy paper or more decadent; gold print on vibrant blue. There is something unknowing about the design and there in, for me, lies its charm.
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