TotallyPlant.com was originally set up as an advertising platform to sell plant machinery spare parts. The business quickly developed to include the ability for customers to sell machines on a global basis through their website. The business grew quickly and needed a more sophisticated and considered visual identity which reflected the business they had become.
VGroup designed their new brand identity including the TotallyPlant ‘slant’; reflecting the diagonal angles, attention grabbing chevrons and arrow site signs so common in plant machinery. The palette of dark grey and yellow reflects the industry well and is also unique amongst their online competitors. We encapsulated a multitude of services with the introduction of the strapline ‘One Stop Plant Shop’.
As part of the rebrand we have designed a new logo, visual identity, vehicle livery, stationery and a comprehensive e-commerce website (launching soon) covering a host of innovative services, making them the only company to offer such a range in the industry.