Kenos Consulting work closely with managing directors of global businesses, human resources directors and talent managers to find practical ways to implement their people plans. In launching the business Sophie Kenos approached VGroup following recommendation from Baringa Partners (previously rebranded by VGROUP in 2009), and we set to work to uncover what made her unique in the world of human capital management.
Sophie Kenos is the founder of Kenos Consulting. She has made her name as a thought-leader and a trusted partner to executives in over four continents and 25 countries, with extensive global networks. Sophie has worked with several major finance and insurance institutions with up to 180,000 employees, as well as with one of the world’s most prestigious consulting firms.
We took Sophie on a journey of discovery to establish her company’s brand truths, values and personality. We defined the company’s brand promise, its essence and target audiences and markets. We also compiled a platform from which to base key messaging and designed a logo and visual identity that matched our research.
The logotype is understated and professional and is complimented with a striking and confident ‘K’ symbol. The ‘K’ is eye catching yet sophisticated and aligns the various strokes that make up the letter form. These in turn are designed to animate when used in a digital application and reflect a feeling of engagement, networking and dynamic interaction. It is these and other qualities that capture the spirit of the Kenos culture; one of quality and professionalism in an elegant, positive, personable and cultured way.
Having produced the Kenos brand map we set about designing and producing a full range of stationery and designed and built a website. Check out kenosconsulting.com
What more can we say. It’s been a pleasure to work with Sophie and the results we hope reflect the great relationship we’ve enjoyed in creating what you see. To see more, have a look at the Kenos case study