It’s been lovely to see the resurgence of paper craft in design, particularly in the commercial, advertising, television and editorial fields of late. Often incorporated with digital design elements and even film, paper craft has been positively embraced as a bona fide aesthetic for modern design.
Offering a tactile nature, with a realism and quality not easily attainable through 3D rendering, this movement is far from going back to basics, with highly intricate, painstaking and beautiful work bringing the element of craft firmly back into the industry where it belongs. Techniques like embossing and laser cutting have also been employed to add to the texture of works. From giant paper sculptures to smaller scale work, paper (as well as other materials like wood and metal) as a medium is proving to be a versatile and growing trend.
With so much of out time spent at the screen, we have begun to crave the real and handmade, yet still demand it delivered to us in a way that suits our digital world.
MTV ident and AOL brand extension by Julien Vallée. Image via JVallee
Paper window dressing at Tiffanys, London. Image via The Window Display Blog
Probably the chap that ignited the interest in paper craft to the mainstream, paper artist Rob Ryan’s work has gone from unique pieces of art to products and books you can now buy on the high street. Images via Mister Rob
I particularly like the editorial work from Benja Harney and Daniel Carlsten. Images via their respective websites
We’ve even recently created a festive email message for Natures Way Foods ourselves by taking their brand symbol and creating a paper wreath.
And we can’t wait to wield our scissors at the next relevant project that comes along!