Capex Office Interiors are in a competitive market and decided that now was the perfect time to evaluate their company ethos and in turn clearly communicate what sets them apart from the competition. They also needed to define their service offerings.
The first thing we did was to re-fresh their logo by updating the style of lettering and changing the strapline from ‘Office Interiors’ to ‘Workspace Interiors’ to set them apart from their peers.
The content for both the website and brochure also needed re-thinking. We asked Capex to provide draft copy including what they offer and how they work etc. This process identified areas that needed to be refined internally. If companies have made acquisitions or over time added to their service offerings, then it’s essential to ensure that the right message is delivered in the right way. Our copywriter edited the content for the brochure and the website taking into consideration keyword search, something vital to enhance natural online search results. The new copy added gravitas to Capex’ offer and helped them to communicate in a concise and inter
esting way.
Their working ‘process’ was clearly illustrated by clever use of diagrams so that customers could see that these can be tailor made and that they can benefit from Capex’ skills and experience. They can inspire and impress new and existing customers by providing a one-stop, all-in solution to full office furniture, fit-out, design, aftercare and ongoing maintenance services.
The new brand style was implemented throughout their website and literature. Using sophisticated imagery of quality furniture, fit-out and refurbishment projects and portrait shots of their staff, we added a professional and personal feel to engage clients and prospects alike.
On the website we built a slideshow with large colorful imagery, easy-to-use tabs and navigation, a downloadable brochure pdf, and now using WordPress, Capex can post case studies on a regular basis to keep content up-to-date.
To view website visit www.capexinteriors.com
To complete the transformation we designed an A4 8pp company overview brochure, printed on a sophisticated uncoated 325gsm stock along with an A5 leaflet for a DM campaign.
Capex have now repositioned their business and strengthened their offer to help them win new business in years to come.