Isra Developments is a rapidly expanding property development company who promise outstanding quality and results. They are specialists in the development of commercial property designed to meet the needs of the occupier. Their aim is to emerge as one of the UK’s leading developers in the field through an approach that guarantees high level specifications and maximum commercial value.
VGroup were commissioned to design a new brand logo for a newly built retail development of 18 wholesale cash and carry units on Broughton Street in Manchester. Isra provided VGroup with the name Fashion Point.
The chosen logo design balances contemporary lines of commercial architecture – expressed by the contemporary use of typography, and the excitement of the fashion industry – expressed through the deep purple and zingy lemon. It will now be applied to literature, signage and advertising and (we hope) continue to attract businesses to the development for years to come.