Some of the latest pieces of print work to land in the VGroup studio are new samples of sales collateral for in-flight mobile network provider AeroMobile. The information packs are an interim refresh to their sales collateral for a series of international trade shows in the second half of 2009.
As AeroMobile’s existing design style had been around for some time, we decided to inject more colour into the visual identity in the form of aviation inspired shapes designed to work alongside their existing photographic imagery. The paper stock was Arjo Wiggins Think4 uncoated, which we chose for its brilliant white smooth finish, giving the new design the vibrant, professional finish that was required.
Timescales were tight but the folders and four internal slip sheets were designed, translated, artworked and printed in a matter of weeks to hit the first trade show deadline. We have heard that the sales force is excited about the new collateral and we’re looking forward to a similarly positive response from the trace audience in the near future.