Naturo is a new product brand that VGroup have created as part of our ongoing work for the Langmead Group. We were commissioned to breathe life into their existing product brand with the creation of a new logo and packaging designs. The latest incarnation of the brand is a series of luscious salad packs that break with the somewhat traditional supermarket designs to create a real stand out value on the shelves.
We came up with various concepts but really wanted to challenge the convention of the regular pack designs where the branding is minimal. To achieve this we utilised the leaf symbol from the Naturo logo to create a window to view the product and taking into consideration the various leaf mixes that the product development team at Natures Way Foods had devised we developed a colour palette that complimented each product in the range.
The ends result allows the shopper to see the fresh salad inside while still achieving a presence on the supermarket shelves and increasing brand awareness.
To read more about this work download the case study.