After an introduction to their brand strategy and identity that demonstrated how the new brand had evolved, the presentation to 200 staff at their Luxembourg offices culminated with the animation you see here, which revealed the new KNEIP logo and visual identity in a truly dynamic way.
Leading up to Christmas, we were working our little butts off to finalise the unveiling of KNEIP’s new brand identity. KNEIP are based in Luxembourg and are established global leaders in fund distribution, corporate reporting and data management. They invited VGroup to enter a three-way pitch with a French and German agency. Impressed with VGroup’s strategic thinking, our Brand-Vision™ project blueprint and our approach to capturing the essence of what they were about, they appointed us as their integrated branding agency.
We worked with KNEIP to establish their company principles, culture and behaviours; we then defined five core brand values that we aligned to five corporate colours within a fresh, new logo. Our concept used these colourful lines to signify the information that flows in the area of fund information distribution – namely funding, corporate actions and data – around the world.
Our solution makes the brand distinctive and recognisable, and gives it a warm and approachable yet dynamic appeal that KNEIP’s clients, staff and stakeholders can identify with, and more importantly – to unify all of its communication and to bring it to life. The brand colours (and their values) together form the KNEIP symbol, and they work together to make printed collateral and digital collaborations coherent.
Since Christmas we have completed a corporate brand Presentation, designed and printed KNEIP’s Corporate Brochure, Stationery and Christmas cards and also created their new Brandbook, PowerPoint template, Typographic Style Guides and design for Word templates.
You will find the animated KNEIP symbol at the end of the presentation on KNEIP’s website.
KNEET!