Forward thinking employers are always looking for opportunities to motivate their employees, increase staff retention rates and reduce absenteeism. When BCP decided to move their call centre to Astral Towers in Gatwick we moved the business on, not only physically but psychologically.
The business issue
As BCP’s brand guardians for over 15 years, VGroup were commissioned to capture the BCP brand – its culture, values and personality – and express it through the visual, tactile, three dimensional elements in their new working environment; and to create a highly functional, quality oriented environment that worked across both corporate and employee needs.
We knew the working environment had to be motivating. Strong (brand) colours – blue and yellow with a dash of magenta – were used as a basis for the design to create a fun, exciting place to work. This extended through the offices on to the walls, furniture and accessories.
The solution
Specially designed call-centre pods were created using a natural beech wood finish for work tops with a silver grey supporting structure. This scheme was then broadened out through all desking and meeting room furniture. Other unique branded elements included their ‘corporate brand pattern’ (silhouettes of planes and cars) used on glass partitioning and over some areas of the walls. Specially designed abstract artworks were produced by VGroup and hung on the walls throughout the centre. Again using the primary brand colours.
The result
This project involved working with BCP staff at all levels. Uniforms were chosen to co-ordinate with the interior. Great attention to detail was given to filing, electronic presentation systems, storage locker room space, training and chill out areas, and official boardroom areas. This has ensured that BCP have a new home where management can meet with corporate clients and employees are encouraged to live the BCP brand – which in turn helps deliver the brand promise to its customers.
“Just wanted to say what a fantastic environment Astral Towers has become, having seen the empty site back in July to today, it’s great. Everyone is buzzing with pride and the future is definitely magenta and cyan! Well done and thank you to all the team”. Kim Thurlaway, Head of HR at BCP.
Download our Internal Communications brochure here.
[...] again. The service is known as Interior Branding and we are pleased to offer a link to another VGroup blog page where Capex personnel worked on delivering the interior project to the Agency’s [...]