In other birthdays, Helvetica, our favourite typeface and the base typeface for our new identity, was 50 years old in 2007.
The Helvetica font was designed in Switzerland in 1957 by Max Miedinger and Eduard Hoffmann for the Haas Type Foundry in Münchenstein.
You might have spotted this typeface before… think Orange mobile phones, Marks & Spencer, 3M, New York subway signage, GAP clothing and you start to realise what a huge impact this modernist font has had on our society.
We love it, some people love it so much that they’ve even made a film about it.
Lars Müller’s “Helvetica” is an independent film celebrating typography, graphic design and global visual culture. It looks at the proliferation of the typeface Helvetica as part of a larger conversation about the way typography features in every day life.
The film is “an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.”
Find out more and view the film at: www.helveticafilm.com