The last few months have been exciting times here at VGroup towers, and not just becasue we’ve been extremely busy working on new projects but also that we’ve seen the launch of our advertising campaign for Deadsea Healthcare. The campaign hit the national press alongside other publications such as GQ, Men’s Health and Grazia over the last few months and the results have been very positive.
The aim of the creative was to build brand awareness, increase sales and to help launch the product into supermarkets and other retail outlets. With the products available to purchase in Waitrose and now also online via Ocado the wheels are now in motion and things are looking good for this new male skincare range. The competition is fierce in this rapidly growing sector but with a great product, great packaging and advertising (well we would say that wouldn’t we!) we hope DSH enjoy greater success in the very near future.