FT.com Go Art Deco
30.04.2008
An FT.com subscription gives you full access to the world’s most popular business website. By using their online data and research Power Tools you can become an instant business expert; be better informed with their analysis of breaking news as well as keeping ahead of the game. It was our job to help get that message across and increase subscribers to the FT.com website.
They needed a series of five quality creative concepts tackling one aspect of their subscription at a time. The campaign comprised of dense exposure on FT.com and FT Newspaper for a few weeks, and then less frequent exposure on an on-going basis.
Readers we’re invited to ‘take a tour’ around the site using the five key drivers for membership growth. Impressive, colourful and animated illustrations were produced in house by the VGroup design team and a series of banner ads built by VGroup’s Interactive Flash developers.
The campaign lasted a year and proved a huge hit with both existing readers who renewed their subscriptions, but also brought new signings whilst enhancing the prestigious FT.com brand.
You can check out the online banner campaign on our website or better still sign up at FT.com
Tags: 1930's, art deco, financial times, FT.com, illustration, online creative