Naturo is part of the Langmead Group family of brands. It’s the brand of choice for customers who are looking for a salad or fruit product that offers good quality and freshness, great value for money and a broad offering of range. VGroup have refreshed the Naturo logo and produced a new range of fruit packaging which is now on sale in Morrisons.
The Naturo brand represents a truly flexible and customer focused brand, and is most suitable for retail and food service customers where an own label range is not appropriate.
The Naturo logo was looking rather dated and needed to be brought in-line with the Langmead Group brand evolution – more on this in coming weeks! A fresh, crisp typeface was drawn and a complimentary leaf symbol positioned to balance the type and give a visual relevance to product.
In addition to the logo revamp we were asked to develop a series of fruit ‘snack pots’ – pineapple and mango, and orange and grape. A bright, cheerful, simple and fun design was chosen to emphasize the freshness of this ‘ready to eat’ produce. The pots can be found in a Morrisons store near you…!