From Field To Fork
29.06.2008
Natures Way Foods supply prepared salads and fruit to leading companies of the food sector and major multiple supermarkets. They are located in Selsey, West Sussex, and take on a positive and active role of CSR (corporate social responsibility) within the local community.
As part of Natures Way Foods’ CSR programme, we have been working with them to create a ‘Field to Fork’ initiative to enhance the profile of Natures Way Foods in the local community. Field to Fork is aimed at school children aged 7 to 14 years old, and local schools will be invited for tours around NWF’s fields, factory and new Product Development Facilities.
The tours will be educational and focus on explaining the agricultural journey of how salads and fruit end up on their plate. The children will be given nutritional information and taught what insects may be harmful to the crop.
VGroup were asked to provide concepts and ideas for the Field to Fork tour – including what the children could be given upon arrival. The material needed to be eye catching, fun and colourful as well as educational and was designed to work alongside the National Curriculum Healthy Schools Award programme.
VGroup’s concept was to give each child a Field to Fork goodie bag with fun and educational content that could be used both during and after the tour. Having developed a highly distinctive visual identity for the initiative we then looked at ways to leave a lasting impression.
Ideas included: The Field to Fork goodie bag – a branded drawstring back pack, printed and with a button badge attached. Inside the back pack they will find a clear salad bag holding recipe cards for different salads and fruit with nutritional information. The recipe cards are to be taken home to encourage healthy eating. There will also be a NWF Environmental Fact Sheet – a leaflet showing the journey of the seed from being planted to ending up on your plate; a Bug ID card with magnifying card for the children to look, read and learn about insects and bugs that can be harmful to growing salad.
This has been a really fun project and one that we’re hoping will be both educational and practical for young people as well as communicating the interest Natures Way Foods has in ensuring people know more about what they eat and where it comes from.
Tags: nature's way foods, produce, schools