Natures Way Foods (NWF) is one of the UK’s leading fresh produce manufacturers, specialising in the supply of bagged salads and prepared fruit to major retailers including Tescos, Waitrose, Prêt and Morrisons.
Following the company’s rebrand by VGroup and rapid growth since, we researched key decision makers and redesigned their website to better reflect defined brand values, their evolving visual identity and changes in the business.
With a new mega dropdown menu highlighting key business areas, we put more emphasis on fresh produce imagery (which we art directed), their people, ‘A Fresh Start’ recruitment identity and their CSR programme. The site was built using an ExpressionEngine CMS which allows them the flexibility to update the content in-house.
