After the success of listings in Waitrose and John Bell & Croyden, Dead Sea Healthcare needed to revamp their website in line with the shift in focus from trade buyers to the consumer market.
The first incarnation of the DSH website targeted trade buyers and PR companies, and was developed when full size product samples and packaging design created by VGroup were still in progress, and the future of the product range, which includes a men’s hand cream and a men’s anti-wrinkle cream, was unknown.
Following the positive reaction to the DSH Male Grooming range and the subsequent listings in major national retailers, www.deadseahealthcare.com version 2.0 was designed to promote the full product range and provide product and purchasing information to consumers and press.
The new website incorporates uses HTML and JavaScript instead of Flash to create a website that has the interaction and movement of a Flash site, while the audio branding initially developed for the first online brand launch remains, contributing to the multi-media feel.
The switch from Flash to HTML has also rendered the DSH web presence more search-engine friendly and scalable enough for future-commerce, as DSH gears up to sell their Black Mud Range online.
DSH’s online offering also supports an integrated advertising campaign incorporating magazine advertising, PR, online advertising and social media; the switch from Flash to HTML also allows for the integration of sophisticated web visitor tracking to measure the effectiveness of different aspects of marketing activity.
Check out the new look website at www.deadseahealthcare.com, and check out the new products available in Waitrose from October 2008.