If you are thinking of moving offices or simply want to improve your existing environment, you’ll be surprised what positive effects expressing your brand values and making your visual identity visible to staff and visitors can have on morale, working efficiencies and reputation.

Having captured the personality of a brand with a corporate logo and identity, many people forget that you can (and should) express that brand through the tactile, three-dimensional elements in the workplace – we call it ‘brand environments’. This month we thought we’d turn things inside out and show off a couple of projects we’ve been working for Redstone plc and Natures Way Food plus a peek at others we’ve had great pleasure being involved with.

By working with architects, site managers, manufactures and agents, we ensure that your brand essence is integrated into the working environment creating a memorable sensory experience. This usually starts with entrances, receptions areas and in some cases complete office interiors. From manifestations with vinyl graphics on glass reception/meeting rooms (Redstone); wall graphics/signage and reception areas for factories (Natures Way Foods); complete design and fit-out of offices for (BCP), including bespoke design of call centre desking and just about everything else!

To prove we practice what we preach here’s how our studio looks

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Posted by Richard Maennling, Head of Branding, VGroup

This entry was added on Wednesday, December 7th, 2011 and is filed under Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Branded Environments”

  1. Mel Colton says:

    Can I simply say thanks so much. My work is far more pure sales rather than pure design but there isn’t one mail from yourselves that doesn’t-in some strange and wonderful way- show, say or intimate something that inspires a potential solution to the briefs I have at the time. Thank’s guys. For the quality of your work and for sharing. Merry christmas!

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