AGM Montreux roll out
30.06.2009
VGroup has recently completed the branded event collateral for The International Capital Market Association’s (ICMA) Annual General Meeting and Conference. This years’ AGM took place in Montreux, Switzerland, at the Fairmont Le Montreux Palace on 3rd-5th June 2009. Although we won this project with ICMA last year, we’ve been beavering away since then on a whole suite of eye catching materials. Once the win had been announced, we made the final touches to the ‘Montreux 09’ - logotype which was conceived from opaque geometric shapes. This was then used over a period of time for various email campaigns to start promoting the event. Printed and digital marketing materials were produced, all designed to target registrations of delegates to attend the event and to draw on sponsorship opportunities.
A suite of colourful, eye catching and stylish collateral, including a sponsorship brochure and invitations, were sent to those who had registered to attend the event. They were sent an AGM Pack specially designed with the Montreux 09 branding, to give instant recognition. We also produced adverts for various financial publications, web banner advertising and exhibition graphics to include pop-up and pull-up banners. Our interactive team also updated the design to the ICMA Online Meeting Planner; due to the success of last year’s AGM this was a vital tool, since it enabled delegates attending the event to arrange a meeting with other delegates at a time of their choice and chosen location. Once a delegate logged on to the meeting planner and entered their email address, they could see who else was attending and request a meeting with that person, they in turn received an email notification of the request and subsequently has the choice to accept. With over 600 international attendees we’ve been told the event was a great success and a good time had by all.