VGroup Wins Adams & Remers’ Pitch Challenge
28.05.2008
Adams & Remers (A&R) is an established firm of solicitors in the South East. VGroup was invited to participate in a four-way paid creative and credentials pitch to refresh their brand. We are pleased to announce that the A&R Pitch Panel have appointed VGroup on a sole supplier basis for their brand and marketing communications.
A&R have gained an enviable reputation as one of the top private client firms in the South East. Services to businesses, institutions and charities as well as emerging specialist services such as Employment Law brought about a review of their branding and marketing communications.
The new visual identity needed to reflect the quality of their people, support the launch of new services and strengthen their profile across the South East and London. Their brief also included the need to raise awareness of their involvement in supporting the community, in particular within health, arts and heritage.
Although their brief was to retain their existing logo, we devised a way of extending the current style to incorporate blocks of colour into which the existing logo would be placed. Corresponding, transparent black blocks positioned next to this would then hold complimentary text. A classic corporate typeface for copy and a new colour palette was presented along with a more prominent use of ‘A&R’. Their evolved visual identity will be implemented across advertising, literature, events and eventually digital media.
Lois Ellett, Marketing Manager at A&R, says: “VGroup presented creative, well-thought through ideas that reflected the values of Adams & Remers, and the profile we want to achieve. Our Pitch Panel is delighted by and excited about VGroup’s proposal and visuals, and we very much look forward to working with VGroup on our branding and design projects.”
Here at VGroup we are all very excited over this fantastic opportunity to work with such a high-quality local firm, and looking forward to demonstrating our design capabilities in the forthcoming collaborations.
Tags: Adams & Remers, Branding, Design, new business, solicitors