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The Power of Audio Branding
11.02.2010
Sound is a powerful marketing tool that isn’t always taken into consideration, or taken seriously. But sound branding – or audio branding - can make you stand out from the rest and make your brand more memorable. Read on to find out more about how audio branding can be used and what the advantages are.
Whoop, bang, splash, beep!
05.02.2010
Onomatopoeia was today’s word of the day on www.visualthesaurus.com. hiccup, zoom, bang, beep, splash. I love words that sound like their meaning. quack, bark, roar, meow, whoop. Why am I writing about this? Well, it is relevant to marketing and design; onomatopoeia has been used in advertising lots over the years
Vocademy Website
29.01.2010
We have just designed and build a new website for Vocademy, a network of singing schools that breaks the mould of conventional voice lessons. With the young age of the target audience in mind, we created a vibrant and fun site that will hopefully help people find their voice.
Grayling - Innovating internal communications
28.01.2010
Up against 3 other agencies with extensive experience in intranet development, we knew it was a creative, brand-led, and most of all human solution that the world’s second largest independent global PR agency was after. Grayling has 900 staff in 70 offices in 40 countries across Europe, the US, the Middle East and Asia Pacific and the intranet is one of the first parts of Grayling’s global branding implementation and rollout by VGroup.
Polaroid - the impossible project
22.01.2010
Like a phoenix from the flames the humble Polaroid will be making a comeback in 2010 thanks to a group of likeminded people who took on ‘The Impossible Project’. From humble beginnings there are now an estimated 1 billion Polaroid cameras in the world, all of which need film!