- VGROUP:
Growth of a Brand
31.07.2008
When Natures Way Foods commissioned VGroup to create a stronger brand identity to reflect their growing business, it was a natural progression. Following VGroup’s rebranding work for other companies in the Langmead Group, the new NWF identity brings the brand in line with the “family” or “suite” of identities created for Langmead Farms and Wild Rocket Foods.
Audio Branding
31.07.2008
Audio branding, or sonic branding, as it is sometimes called, is the use of sound to reinforce brand identity. Audio branding is increasingly becoming a vehicle for conveying a memorable message to targeted consumers – currently over 70 of the UK’s top 200 advertisers use some consistent audio branding as part of their corporate identity.
New RSS Feed URL
11.07.2008
Just a quick heads up to say that we will be changing the RSS feed URL for the VGroup blog on Wednesday of next week (16/07/08) to http://feeds.feedburner.com/vgroup. So update your feed reader if you are subscribed to our feed to ensure you keep on getting our updates.
From Field To Fork
29.06.2008
As part of Natures Way Foods’ CSR programme, we have been working with them to create a ‘Field to Fork’ initiative to enhance the profile of Natures Way Foods in the local community. Field to Fork is aimed at school children aged 7 to 14 years old and local schools will be invited for tours around NWF’s fields and factory.
Crossing The Line
24.06.2008
The concept of integrated communications is well and truly out, but what does “integrated” actually mean? It’s all about “the big idea” and making sure it works across all channels - but the big idea can actually come from anywhere. So how come digital is still so often an afterthought … and what if the big idea came from digital?