The colours of the bags, the illustrative design used to recreate the markings of a tiger and the typeface used cleverly comes together to give that all important impact on the shelf and instant brand recognition. See if you can spot the bags when you’re next at the supermarket!

Bob Gill (of Fletcher/Forbes/Gill later renamed Pentagram) in collaboration with The Print Club London has produced 6 new prints, each hand finished in watercolour by  Bob himself. The work will be exhibited at the Print Club Gallery, Dalston from the 28^th of March onwards.

Pentagon is a market-leading ecommerce service provider helping businesses sell more online. They approached VGroup to realign and communicate key messaging to each client and partner sector. We worked with senior management to define their Vision, Mission, Values and Brand Promise, and to capture their personality in their visual identity and tone of voice. Engaging their employees (165 and growing fast) with clarity and positive brand guidelines was an essential part of this project in order to make everyone feel as ‘one team’.

We created a new logo and strapline, ‘Ecommerce Managed’; designed their logo and visual identity; developed a sign-off for advertising, ‘The shape of things to come’ and recommended a new domain name, wearepentagon.com which formed the big idea for the new logo and messaging. As part of the solution we also incorporated an irregular pentagon device which was used across all marketing materials.

Clear concise copy was written by VGroup for the marketing materials, and as this was recognised as a key asset to the brand, a Brand Language Guide was supplied to the client so they could follow it when writing additional copy for case studies or content using the CMS on their website.

“Thank you for all the work on the branding. We received only positive reactions from the Team at the internal launch. It was a pleasure working alongside you throughout the whole process. Thanks for all your hard work.”

Laurence Guy | Pentagon
CEO

www.wearepentagon.com

The best way to experience Issuu is to visit their website and of course to read the 1000’s of amazing publications. But this isn’t just about reading someone else’s publication it’s about getting yours read by potentially millions of people.

At VGROUP we use it to publish our case studies and thought pieces on how to create and build a brand as the great thing is; the documents you publish can be found by Google, so anyone searching for a term may well see your document – talk about in-bound marketing!

You can also easily convert PDF documents into impressive presentations just like this: CREATE AND BUILD VALUES BRANDS

Molten approached VGroup to strengthen their Energy Sector focus through creating a sharp and consistent look and feel for their website and marketing collateral globally.

Retaining the core elements of the Molten brand VGroup developed and modernised the company’s image. By rationalising their typography, developing their colour palette, designing a set of icons to represent their services and also by creating a library of sophisticated black and white photographs depicting dramatic landscapes their communications have been transformed.

Molten’s sophisticated new image and multi-language website gives them the suite of tools that will support their drive forwards and positions them where they want to be – as leading consultants within the Energy markets.

“During the last 10 months VGroup have transformed Molten’s visual identity, and created high impact marketing materials. We have already started receiving compliments from our clients, investors and potential recruits on our website and unique folders and inserts.

It has been a challenging process and VGroup not only demonstrated excellent design and graphical professionalism but also an understanding of how consultancies work, the ability to listen, and to go the extra mile for us.”

Katerina Rabava | Molten
Global Marketing Manager

www.molten-group.com

This brief was twofold, firstly we were asked to create a name and identity for the parent company that would be the vehicle to market the concept of starting a veterinary surgery to prospects and secondly to create a brand and naming solution for the actual surgeries themselves.

After completing our Discover stage where we analyse the market, competition and get to the truth of the brand we decided upon the name Vet Ventures as this evoked the enthusiasm and excitement of the offering. Next we developed concepts for the identity and brochure, working closely with the client to ensure the lifestyle vision was communicated. These can be seen below:

The second part of the project was to create a concept for the surgery brand itself. We created a naming structure that would allow the partners to select a combination of names that would manifest themselves as the surgery identity. An example of which is below. We are now continuing to develop the concept further into the 3D environment with exterior and interior concepts.

“We approached VGroup following a personal recommendation and were very impressed with their professional approach towards our concept as well as their passion and enthusiasm. The team helped us to transform our idea into reality following a structured approach, firstly brainstorming ideas and then developing our brand. Our vision was to create a brand that could assist veterinary surgeons to set up a veterinary practice in partnership with us. The challenge presented to VGroup was to also create another brand for the veterinary surgery itself which would convey a new, fresh and modern approach towards clients. The team successfully developed the branding for both concepts and following completion of phase one, we are looking forward to working again with VGroup on the marketing aspects and moving forward with the development of the new surgeries!”

Matthew Gittings | Vet Ventures
Director

www.vetventures.co.uk

 

Google has just released a video previewing the new Google Glass. The slimline headset is voice controlled and by uttering the phrase “okay Google” followed by recognised commands the user can send and receive messages, take pictures, record films and search the internet. The full list of features is still yet to be confirmed but it is believed they include; video chats, weather reports, map directions and an onscreen translation service.

The video is shot from a first-person perspective as Google Glass wearers use voice commands to control the device

One of the many positive changes was the addition of a careers section on the website to provide potential candidates with the ability to apply online. Investance quoted: “One of our most successful outcomes of the rebrand was attracting attention from candidates. We received over 450 direct applicants through the website (through our old website there were zero jobs advertised). We have hired two people who directly applied. The savings made from reduced advertising costs and agency fees run into the €000’s”.

It was also nice to know that our rebrand has been shortlisted in the Transform Awards – Europe’s biggest celebration of excellence in branding, repositioning and brand transformation. We’re keeping our fingers crossed we win the Gold! (watch this space).

http://www.investance.com/home

Arjowiggins Creative Papers in partnership with D&AD have opened an online time capsule for designers from all disciplines to submit a piece of work, which must start with a blank sheet of paper, with their interpretation of what design will be like in 2023.

Open for submissions for 6 months (closing in June 2013), the most visionary entries will be chosen by high profile mentors to go into the capsule. The site will then shutdown, only reopening in 2023.

Visit The Blank Sheet Project.

I recently watched this phenomenal crowd sourced documentary film (made in 2011 – ok I’m a little late to the party).

Life in a Day, produced by Ridley Scott and directed by Kevin McDonald, asked people across the world to film their day on the 24^th July 2010. 4,500 hours of footage from 80,000 entries and 192 nations was submitted, making people’s normal, everyday lives from different cultures seem both exotic and incredible. Although 75% of the content came direct from You Tube viewers and through advertising and media, 25% came from sending cameras out to the developing world for a broader spectrum.

Fascinating and humbling in equal measure.

Available to view on You Tube.