VGROUP:
MARKETING BRANDING DESIGN INTERACTIVE

A key web trend for 2010 is online video, and websites are increasingly adding video to sell products and services and build brand reputation. With broadband now at 67% penetration in the UK, online video is a viable and accessible technology to a significant audience. Online shoppers watched 40% more online retail videos last year. Keep your eyes peeled…

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Who gets to decide whether graffiti is art? Find out how one city council involved the public to make a decision, and have since forged new ground with policies on graffiti and stopped spending public money removing things that people actually like.

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Established North London estate agents, Anthony Pepe & Co, asked VGroup to review and evolve their brand identity and communications. For local businesses that rely heavily on recognition and reputation, it’s not always appropriate for their brand to radically change. However, a bit of aggressively applied spit and polish can go a long way in freshening up tired brands whilst still making a world of difference.

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Pantone Inc. is the world renowned authority on colour. For over 45 years Pantone have been inspiring designers and leading the way for the colourful exploration and expression of creativity. In 1963 Pantone founder Lawrence Herbert created a system for identifying, matching and communicating colours – and to solve the problems associated with producing accurate colour matches within the graphic arts.

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Once upon a time, a select group of monks and scholars were responsible for the creation of all printed media. They toiled away for years, patiently handcrafting beautiful, ornate, handwritten scrolls and books. But hey, it was worth it, right?

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